Until 2013, mobile casinos were a niche market. In 10 years they have become industry leaders, offering users multi-tasking software for Android and iOS. Now anyone can download real money pokies app Australia to play without being tied to a location. According to Statista, more than 60 per cent of the local population playing on gambling platforms prefer betting from handheld devices.

Modern casino apps are functional gambling platforms that have all the features of websites. While their predecessors supported only simple machines, today mobile players can enjoy all kinds of entertainment formats, from classic roulette to TV show programmes.

The First Casino Apps – The Beginning of the Mobile Era

In the early 2010s, real money casino apps were not in demand among a wide audience. The first software was focused on primitive slot machines that offered minimal features. With their help it was impossible to create an account, top up an account or change profile data.

In 2012, more functional applications appeared on the online entertainment market. For example, Royal Vegas and Jackpot City software already offered not only bets in pokies, but also bonuses with promotions. Despite their growing popularity, they had many drawbacks:

• Mobile platforms only supported slot machines, with no access to roulette, blackjack, poker and other table games;
• Users could only play solo, without the ability to compete with other players online;
• Pixelated graphics, poor detail, and monotonous textures degraded the gaming experience.

Still, the first apps laid the foundation for further development of the industry. Every year they became more functional, offering new features and services. Ten years later, full-fledged gaming hubs appeared on the digital entertainment market.

Emergence of Integrated Casino Platforms for Smartphones

To keep the audience interested and attract new players, developers began to expand the functionality of applications. As a result, more complex and multitasking software with real money games appeared.

One of the most important steps in the development of mobile gambling was the introduction of table and card games. By 2015, almost any online casino app supported roulette, poker, baccarat, blackjack and other popular entertainment. For example, 888 Casino and Bet365 were the first to offer a full range of games in one app.

Expanding the Audience and Turnover of the Mobile Games Market

The growing availability of the internet and handheld devices has led to an expanding audience of mobile users. This has had a positive impact on the turnover of funds in the gambling industry. In 2016, the turnover of the Australian market reached A$2.5bn. This is largely due to the shift from traditional formats to mobile gambling platforms.

Stiff competition among developers became an incentive to expand the functionality of casino app real money. Each tried to offer players something unique: the best graphic solutions, unique entertainment formats, additional features, multiplayer game mode and so on.

Personalisation & Artificial Intelligence

Between 2016 and 2018, the number of active users of casino Australia app increased by 30%. The mobile sector of the market has become a priority for many gambling operators, which has fuelled further development of smartphone software.

To personalise offers, artificial intelligence technologies and machine learning algorithms began to be integrated into it. Almost any modern real casino app is able to analyse user behaviour, offering them the most appropriate bonuses, promotions, video slots, table and other games.

Social and Interactive Features in Mobile Casinos

The introduction of online chat and multiplayer mode are options that allowed players to communicate with each other directly through the real money casino app. The new features increased the interactivity and engagement of the audience in the gaming process. Software with the mentioned features is 25-30% more popular than programmes without them. As practice has shown, tools for social interaction strengthen attachment to gambling platform.

In recent years, multiplayer modes are in demand, thanks to which you can play with friends, compete with each other, and publish the results of events in social networks. To give you an example, the casino app from PokerStars offers:

• Private rooms for playing with friends;
• Online chat for chatting during sessions;
• Tournaments with referral link registration.

According to the EGR Awards, 888 Casino was the best casino app of 2023. The software differs from competitors’ developments with the ability to create colourful profiles and joint tournaments with friends. The integration of social elements has helped the company increase its user base by 15 per cent over the past year.

Complete Game Centers in Your Pocket

Modern casino apps to win real money have evolved into gaming hubs with a colossal range of services. Not only do they support video slots, table games and lotteries, but they also offer:

• Betting on sporting events;
• TV broadcasts of matches;
• Games with live dealers;
• Leaderboards and themed tournaments.

The latest technological solutions – augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) – are available in state-of-the-art developments. For example, Sportsbet and Ladbrokes software offers sports betting, online poker, roulette, blackjack and other online entertainment, all in one app.

Impact of AR, VR and AI Technologies

In 2022, the first real money casino app Australia launched with a fully immersive virtual environment. PokerStars VR users can literally be in the same digital space as other players.

AI developments play an important role in the development of mobile platforms. Their popularity is due to the integration of various functions in one application, which makes them convenient and attractive to a wide audience.

Forecasts and Development Prospects

According to expert reports, the mobile casino market in Australia is expected to grow at a CAGR of 10-15% by 2025. The trend is driven by the increasing number of smartphone users, improved internet connectivity and growing interest in gambling entertainment. In the coming years, developers will implement 5G to improve the quality and speed of applications.

New technologies – blockchain, biometric authentication and advanced security algorithms – will be important components of future mobile software. Another trend will be the integration of gamification. Achievements, levels and awards will help keep users interested in gambling platforms and stand out from the competition.

Let’s recap

In the coming years, casino apps Australia will continue to improve. The introduction of new technologies, adaptation to changing user preferences will open new perspectives for the entertainment industry. Players will have access to new features and improvements that will have a positive impact on transaction security and gaming engagement.